It’s at that point we’ll make a recommendation as to whether or not a move is a right choice. We’ll get to the bottom of exactly why a move is being considered and go over the pros and cons of a platform migration. We’ll discuss what’s working with the current platform and what’s not. Whenever a store owner contacts us to discuss moving from Yahoo! to another shopping cart provider, we want to fully understand the reason why.
We’ve also encouraged some merchants to stay put as moving to a new platform just wasn’t justifiable based on their business needs. Over the past year, we have migrated dozens of Yahoo! Store merchants of all sizes – including some large, well-known brands. While it’s not our position to speculate on what may end up to the Yahoo! Store platform we’ve helped thousands of merchants grow their business on over the past 20 years, we are in a position to help you decide whether or not the time is right to make a platform switch. It’s no secret that since the Verizon acquisition, there has been little done to the aging platform and merchants continue to defect to other shopping carts such as BigCommerce and Shopify.
The latest press opens up the possibility that Yahoo! Store may be changing hands again.
Since then, many in the eCommerce space wondered what the fate of the old, somewhat outdated Yahoo! Store platform would be. You may have seen or read an Apreport in the news speculating that Verizon may sell some of its media assets, one being Yahoo!. Verizon purchased Yahoo!, including Yahoo! Small Business which powers several thousand eCommerce stores, in 2017.
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